Sales Holidays Are Free Money For Ecommerce Stores. Here’s The Playbook

Sales holidays are some of the easiest money you will make all year, and most store owners either ignore them or blast their whole list and wonder why nothing converts. In this one I walk through exactly how I run a sales holiday promo: the coupon setup, the pre-launch email, the segmentation that keeps your deliverability healthy, and the retargeting that picks up everybody who was already on the edge of buying.

Labor Day is happening right now, so we are running 20% off everything at Ecommerce Paradise. That covers the digital products, the supplier directory, the templates and spreadsheets, the turnkey done for you business in a box, all the scaling services, and my private coaching programs.

Use coupon code LABORDAY20 at https://shop.ecommerceparadise.com Sale ends midnight, September 8.

What you will learn in this video:

How to pick the discount and the extras that push fence sitters over the edge How to set your coupon code with a start time and an expiration time How to point every email at the exact products people already looked at The pre-launch email that primes your list a day before the sale opens Why the rest of your sale emails should only go to people who clicked How to prep 2 to 3 weeks out so every sales holiday is already built

Chapters:

0:00 Why sales holidays print money

0:38 Where to run the campaign: Klaviyo, Meta, YouTube, warm outreach

1:02 Set your coupon code start and expiration times

1:15 Send emails straight to the products they viewed

1:30 The pre-launch email that sets up the whole sale

2:05 Stack the abandoned checkout email with it

2:25 Only email the clickers for the rest of the sale

2:55 Why blasting your whole list kills your deliverability

3:18 Our Labor Day sale: 20% off everything 4:02 Prep 2 to 3 weeks before every sales holiday

4:22 Free trial community and the new AI powered courses

Resources mentioned:

Labor Day sale, 20% off with code LABORDAY20: https://shop.ecommerceparadise.com

Join Ecommerce Paradise Academy: https://ecommerceparadise.com/skool

Klaviyo, the email platform I run these campaigns on: https://ecommerceparadise.com/klaviyo

Free high-ticket niches list: https://ecommerceparadise.com/niches

Done for you stores, scaling, and coaching: https://ecommerceparadise.com

Been building high-ticket dropshipping stores since 2011, sold a multi-store portfolio doing around 7 million a year in 2022, and now I teach this stuff and run done for you services for store owners. Subscribe for more high-ticket ecommerce breakdowns like this one.

Questions? trevor@ecommerceparadise.com or +1 307-429-0021

Some links above are affiliate links, which means I may earn a commission at no extra cost to you.

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