Google Ads Management Process for High-Ticket Dropshipping: Daily and Weekly Checklist

📈 Google Ads Management: https://ecommerceparadise.com/ads

Managing Google Ads for a high-ticket dropshipping store does not have to be complicated. In this video I walk through the essential daily and weekly ad management process including search term audits, negative keyword management with Claude, abandoned checkout notifications, retargeting setup, and conversion tracking for both shopping stores and high-ticket quote funnels.

🔥 What's covered:

- Why checking search terms is the most important daily task in any Google Ads account

- How to sort search terms by cost and impressions to find wasted spend fast

- The five categories of irrelevant search terms to negate in every high-ticket account

- How to use negative keyword lists in Google Ads shared library and apply them across all campaigns

- Why you should download search terms as XLSX not CSV before uploading to Claude

- The exact Claude prompt to use: check my store catalog and identify all irrelevant terms

- How to use keywordmatchtype.com to convert keywords to phrase match format before adding to Google Ads

- Why you should never use broad match negatives

- How to set up a Zapier automation for instant abandoned checkout notifications from Shopify

- Dynamic display retargeting ads, email automation, and SMS follow-up for abandoned checkouts

- Why you should start with maximize conversions before moving to conversion value with PMAX

- How to use Simprosys to manage your shopping feed and conversion tracking

- How to set up conversion tracking for high-ticket quote funnels: lead form submissions and calendar booking calls

- UTM tracking across all traffic sources so you know what is actually driving leads

Full Masterclass Lesson: https://www.patreon.com/eCommerceParadise/posts/weekly-google-161932074

Blog post: https://ecommerceparadise.com/google-ads-management-process-for-high-ticket-dropshipping-daily-and-weekly-checklist/

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