3 days ago

Google Ads for High-Ticket Ecommerce: The Three-Tier Shopping Campaign Structure

Get my free list of 1,000+ high-ticket niches here: https://ecommerceparadise.com/niches

If you sell branded products, running PMax too early will torch your budget bidding on generic junk it does not understand yet. The fix is a three-tier standard shopping campaign structure that gives you control over bids, search terms, and audiences. In this video I walk through exactly how I build these campaigns for clients, the negative keyword lists that push traffic into your highest-bid tier, and when it finally makes sense to layer in PMax.

What's covered:

- Why PMax fails before you have enough conversion data

- Why standard shopping gives you control over bids and search terms

- Audience bid adjustments for visitors, cart abandoners, and past purchasers

- Why high-ticket sales take multiple touch points before closing

- Desktop versus mobile bid adjustments and why desktop converts better

- How the three-tier campaign priority structure actually works

- Building your generic and competitor negative keyword list

- Building your brand-name negative keyword list

- Building model and SKU negative keyword lists per brand

- How to push traffic down into your lowest-priority, highest-bid tier

- When to layer in PMax, around 50 orders a month